Web Design Tips

When it comes time to source a search engine optimisation (SEO) expert for your website, it is important that you steer clear of anyone who claims that the number of links your website has is more beneficial for your ranking than the quality of those links. This statement is blatantly false, and you would do better to find an SEO expert who actually knows what they’re doing.

This is a myth that is almost as old as SEO itself, and its roots most likely lie in the belief that a link is like a vote for your website; the more links (votes) your website receives, the more popular it must be and, therefore, the higher the ranking it should receive. What any experienced SEO expert will be able to tell you, however, is that not all links are created equal – some are worth more votes than others, and it is these links that you should be aiming for.

Still not 100% convinced? All it takes is a little common sense – some websites, such as those for news corporations and well-established brands or companies that the general public know and trust, are going to provide links that Google deems to be relevant to users and containing trustworthy information. Links provided by a tiny website that only 3 people have ever looked at are not going to convey the same authority. Instead, your SEO strategy would be much better off in trying to get some of these bigger websites to link to you.

Even though it has long been said that it is the quality of the links that is more beneficial for SEO than the quantity, there are plenty of SEO ‘experts’ out there who will market themselves solely on the fact that they can get your website linked to by 100 plus external sites. If these links are all coming from nobody-sites, who is going to be able to see them?